This wonderful photograph shows the details of the electric trams. By 1902 advertising was prominent on the trams sides. However we know this image was taken before 1910 as by then trams had destination boards on their fronts, indicating which route they would take. This photograph also nicely shows the fashions of the time, from bowler hats to bustles!

Hey, thanks Cliff! I’ve checked the other photograph you mention and it seems that the angle from which this picture was taken, curiously ‘foreshortens’, the block of 5no.properties between Bishop Street and Silver Street, whilst the head of the steps to the upper-deck of the tram, conceals the entry to Silver Street (you can just see a pale coloured awning on Silver Street). The vantage point for the photograph seems at high-level, i.e. possibly the upper-deck of another tram or, if it is cropped from a larger photograph, then the old ironwork balcony to the Town Hall, on it’s north elevation?
This one has me beat as to where it was taken. Is it cropped from a larger photograph? I cannot agree with Mick Turner, as to ‘looking towards Dovecote Street’, as there appears to be a well defined side street meeting the main street, i.e. in front of the lady and her ‘lone’ stall. The sun appears to be coming from the south which would make this the east side of the High Street. At a big ‘guess’, Bishop Street is the side street, the large shop-windows in the background are Victoria buildings with the sweep into Knowles Street at the rear, beyond? Any other suggestions?
I agree with the location suggested by Chris. The evidence is in the large letters which can be seen in the top right hand corner of the image. There was only one building in the High Street with such large letters, and it stood on the corner of Silver Street. The sign reads “The Peoples Clothier” and the it can be seen in full on image t10166 – together with another electric tram.
I take it this fantastic picture is taken looking towards dovecote street?